Executive ViewPoints

3 Reasons Why E-Retailers Need to Address Digital Accessibility Now

The COVID-19 pandemic triggered a surge in ecommerce growth across the U.S. retail industry, as many consumers now solely rely on online…

The Acceleration of Retail 4.0 Amid COVID-19

The elements of Retail 3.0 — marketing personalization, contextual relevancy and customer data-fueled brand-retailer collaboration — have largely become part of our reality. Up…

How Retail Brands Will Continue to Digitally Transform After the Pandemic Ends

When COVID-19 struck in March 2020, many consumers thought life would go back to normal in a few weeks. A year has…

Vulnerability – The Most Important Customer Trait Brands Don’t Know They’re Missing

There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores…

How to Adapt Your Ecommerce Business to Increase Sales in 2021

The global pandemic created by COVID-19 has accelerated the maturation of ecommerce businesses and has led to an increase in online sales….

Why and How to use Baidu for Ecommerce Success in China

While Western firms might see China as a source of competition, the flipside is that it also provides a huge ecommerce opportunity…

Refund Abuse is at an All-Time High — and it’ll Get Worse Before it Gets Better

I think at this point it goes without saying that 2020 was an incredibly challenging year for merchants all over the world….

What to Expect in the Inbox in 2021

The email inbox is crowded like never before. Since the start of the pandemic, companies have had to make an aggressive shift…

15 St. Patrick’s Day Marketing Ideas for Small Businesses

While St. Patrick’s Day is a fun holiday to celebrate for anyone, boutique owners stand to gain even more from it. Whether…

The Future of Retail: Enriching the Customer Experience via Conversation APIs

As COVID-19 quickly spread in early 2020, the retail industry was among the first to be affected. But unlike hard-hit sectors such…

Keeping up with the Customers: How Retailers are Adapting to New Shopping Behaviors

Retail success is dependent on understanding and meeting the needs of shoppers. But what happens when your customers unexpectedly shift their behaviors…